What Is Ethical Fashion?

Ethical Fashion basically means GOOD, HAPPY design, production, retail, and purchasing. It means that things like the working conditions where products are made, exploitation of workers, fair trade practices, sustainable production and materials, the environment, and animal welfare are all considered. Because…

  • fashion is the world’s second largest polluter
  • the amount of water it takes to make one Tshirt is what you drink in 3 years
  • 100 million shoppers visit London's Oxford Street shopping district alone every year
  • workers are paid pennies to make goods that sell for tens to hundreds of dollars
  • children are often forced to work in abusive and unsanitary situations
  • the less expensive fabrics and materials (often various forms of plastic) are the worst for the environment
  • cotton, even though it’s a plant, is one of the worst crops for the planet and uses more chemicals to grow (don’t even get us started on the polluted water) than all other crops combined
  • the average lifespan today of a garment is only 2-3 years, and is worn only 7 times
  • most fabrics are treated with toxic chemicals like lead, nickel, chromium IV, aryl amines, phthalates and formaldehyde that are absorbed through the skin while being worn

There’s more. Lots more. But you get the picture.
When we look at the impact that fashion has on both our planet and the people who live on it, it becomes very important for both Us (the brands) and You (the buyer) to think about what we are doing. It actually doesn’t take much to make a major shift… it just takes enough people thinking before doing.

Our mission at MIRASHO is to work only with brands and artisans that do and make good things. We look for those who are making good choices, giving back, helping others and thinking about ALL the parts. In some cases we are helping them to find the best ways to build their business. In others we are learning from them. In all of our collaborations, we are aiming to find the best possible way to bring your fashion choices to you, so you can feel good about what you are wearing and spending money on.

You have probably heard of “voting with your dollar”. That’s a really important thing to remember. There was a time, not long ago, that the fashion industry cogs laughed at the idea of making changes. They made a LOT of money off of people’s ignorance, and as long as that was the case, they were very happy with their business model. They didn’t ever believe that enough people would care about things like fair wages for people on the other side of the world, toxic materials or factory conditions.

Well… they were wrong, weren’t they?